How Pao Gin elevated their brand with premium hot-stamped packaging
Challenge
Translating brand vision into tangible packaging
Creating a premium unboxing experience
Providing protection to fragile elements
Managing last-minute changes & ensuring quality
Solution
Providing expert guidance on materials and embellishments with a meticulous attention to details
Creating custom boxes in multiple sizes with rigorous quality control
Designing custom protective inserts
Flexibility, understanding, seamless integration of changes
Defining the distinctive brand with attention to detail
Pao Gin’s journey began with a clear vision for their brand identity. They chose a striking turquoise as their brand colour and meticulously crafted every aspect of their product, from the gin recipe itself (a year-long endeavour) to the design of their peacock logo.
This dedication to detail extended to the packaging. Working with Packhelp, Pao Gin ensured that the packaging accurately reflected their brand aesthetic. The packaging was designed in three sizes: a bottle box, a gift mailer box with inserts for a bottle and two glasses, and a two-piece product box, each meticulously crafted to enhance the unboxing experience.
Packhelp’s Services in Use:
Custom Packaging Design
Hot Stamping
Flexible Production and Logistics
Creating a premium feel
Pao Gin understood that their packaging needed to convey the premium nature of their gin. Hot stamping, with its luxurious metallic finish, was the perfect solution. Packhelp’s expertise in embellishments allowed Pao Gin to achieve the desired “wow” effect. The gold foil stamping on the turquoise boxes created a visually stunning contrast, instantly communicating the high quality of the product within.
This premium feel was essential for attracting their target customer and differentiating Pao Gin from competitors, especially in competitive markets like the UK, where they’ve been told their distinctive bottle and packaging are key to success.
Working with Packhelp
Knowing Packhelp’s commitment to quality from past collaborations, I felt completely confident entrusting them with our premium gin packaging.Their expertise in hot stamping and their willingness to go the extra mile, even with last-minute changes, resulted in packaging that perfectly reflects the quality of our gin. They truly care about their clients and the quality of their work, and that makes all the difference.
Unboxing experience and added value for customers
Pao Gin’s packaging isn’t just about aesthetics; it is about creating a memorable unboxing experience. The thoughtfully designed boxes, complete with inserts to provide protection, elevated the perceived value of the product. Customers who purchased the gin directly were pleasantly surprised by the quality of the packaging. This positive feedback led Pao Gin to offer the boxes as an additional purchase, adding further value and turning the packaging into a revenue stream.
“The box is a wow factor,” Emily explained. “Many people buy it as a gift.”
This demonstrates how premium packaging can transform a product from a simple purchase into a giftable experience.
