PROJECT COMPLETED BY PACKHELP

How Your KAYA kept it real and their cash flow in check with a reusable gift set box from Packhelp

Your KAYA is a D2C brand that produces and sells intimate care products on a subscription model. In an industry still reliant on plastic, they have carved out a niche as an all-natural brand using only eco-friendly materials in their products. Their messaging and visual communication focuses on two core pillars: sustainability and education. In particular, they strive to break taboos about the body and menstrual process. Packaging plays an important role in both these areas.

The Packhelp team was tasked with creating a special “my first period” gift set box that was to contain a kit of all the essentials for first-timers. The box had to be durable and stylish enough to encourage multiple-use, while weight and space needed to be minimised.

As a result, Your KAYA received an original rigid drawer box that was tailored to their product, messaging and aesthetics with pinpoint precision. Plus, their cash flow was given a boost through a three-way split payment system.

Objectives

Weight & space optimisation

Multiple-use solution

Top unboxing experience

Results

Custom sized box made from carefully selected materials.

Durable, 1.5 mm solid cardboard.

Drawer box design with bespoke cutout.

Keeping it eco, keeping it real

Your KAYA has won a solid following and customer base through their commitment to sustainability and refreshingly frank communication about the body and menstruation.

They offer a large range of natural personal care products, from tampons, pads and pantyliners to oils, body washes and candles. This range is supported by an educational campaign around the menstrual process. They have even published their own guidebook.

However, a true game-changer for them was when they adopted a subscription model. The responsibility falls on Your KAYA to monitor the cycle of their customers. This means that their customers are always well stocked up on the essential supplies each month. It’s a convenient and seamless process.

Material

1.5mm solid board laminated with coloured paper.

Construction

Pull-out drawer box finished with a soft-touch foil.

Printing

High-quality CMYK offset printing and gold hot-stamping.

The brief started with the unboxing experience.

Your KAYA came to Packhelp with a specific packaging design and objective in mind for their “my first period” kit. The aesthetics and functionality of the box needed to reflect the brand’s goal of demystifying the menstrual process.

They also wanted to factor reusability into the design. This was sought for sustainability reasons and the fact that they wanted their young customers to hold onto the box, along with its educational message. Therefore, the box had to be not only durable and resistant to damage but also look good on a shelf – e.g., in a bathroom.

Another important element of the brief was space optimisation. The idea is that the products should occupy the largest possible space in the box. This minimises the number of materials in production and the box’s overall footprint in storage and distribution. It all translates into lower costs and carbon emissions.

A space optimisation project for a single product is usually a straightforward process. But in this case, Packhelp’s packaging experts had to efficiently accommodate six products, all with different dimensions.

The expert team decided to develop a bespoke rigid drawer box made of solid board with a thickness of 1.5 mm. It provided just the right balance between strength and weight.

The solid board was laminated with a pastel pink paper-wrap and soft-touch foil. This not only gives the box a premium finish but also extra durability and protection against water.

The binding method allowed for the use of high-volume offset printing. This kept costs down while maintaining the highest print results. The finish was capped off with gold hot-stamping.

The final result was a premium rigid box designed for Your Kaya’s customers to store, reuse and treasure for years to come.

Highlights

100%

gift box to be stored and treasured for years to come.

with a pull-out tray to enhance the unboxing experience.

on a Packhelp split payment plan, which helped to free up cash flow.

The drawer tray design further lends the box the look and feel of a jewellery box, while the sliding action adds extra anticipation to the unboxing experience. A custom cutout makes opening and closing the box a pleasure.

In order to effectively accommodate the 6 different products included in the set, the box dimensions of 220x175x100 mm were chosen. This minimised material waste, excess space and costs.

Your KAYA also took advantage of Packhelp’s flexible payment options. Orders are paid over three convenient instalments, helping to free up cash flow.

“At Your KAYA, our mission is to break taboos about the body and create products that are good for the skin and the environment. And although it is mainly what's inside that counts, our packaging must look appropriate. That's why we decided to use Packhelp to develop the packaging for our first period set. It not only needed to be environmentally friendly but also friendly on the eye.”

Aleksandra Siuda
PR Manager at Your KAYA

Your KAYA is an ecological brand producing natural products for the body and soul. They offer 100% cotton pads, tampons and vegan cosmetics that are both body and earth friendly.

The brand operates on a subscription model where the obligation to remember the period falls on Your KAYA. Subscribing customers also benefit from lower prices and free delivery.

Your KAYA prides itself on being an open and inclusive home where every menstruating person can feel at ease.

About Packhelp

Packhelp is a custom packaging provider which operates in more than 30 countries across Europe. We believe in solutions developed through a collaborative process with our customers. We have worked with brands like Google, Uber, Bolt, L'oreal and Revolut, as well as thousands of small e-commerce companies.