How Packhelp helped Sord Elevate Men’s Cosmetics Industry

Creating the right packaging for cosmetics brands is a significant challenge. For Sord, a men's cosmetics brand, this involved balancing strict regulatory requirements with the need for premium aesthetics and everyday practicality. Packhelp helped transform Sord's initial ideas into a range of standout products, delivering packaging that combined functionality with high-end design.

CHALLENGES

Ensuring compliance with strict regulatory requirements for cosmetic packaging by including accurate and comprehensive product information.

Identifying the ideal suppliers for a comprehensive range of packaging needs—from primary and secondary packaging to e-commerce solutions.

Balancing the aestethics, quality and usability of the products.

SOLUTIONS

Designing primary and secondary packaging that meets all necessary regulatory requirements while ensuring functionality and brand consistency.

Assisting in supplier selection, negotiation, and supply chain management by our Innovation Team to ensure all Sord's requirements were met.

Researching the non-typical packaging solutions to find a balance between the look and the comfort of using.

The vision and the challenges

From the beginning, packaging was not an indifferent topic for Sord. It was meant to be an extension of the brand’s lifestyle vision, a promise of functionality, and a marketing tool.

The brand was created for active, modern men who want to take care of themselves but need their skincare to be as convenient for everyday use as it is effective.

With this in mind, Sord needed practical packaging that would fit easily into a gym bag or on a plane, be spill-proof, and, with its aesthetic design, enhance the look of any bathroom shelf.

Nevertheless, packaging for cosmetics must also meet strict regulatory standards that concern displaying the ingredients, expiry dates, and other required details, all while navigating usually high minimum order quantities (MOQs).

So, how did we meet the needs and solve the challenges together?

Packhelp One

We developed Sord packaging from an initial idea to a comprehensive range of products designed for both practical use and marketing impact. We delivered custom primary packaging, along with coordinating secondary and e-commerce solutions tailored to all of Sord's products.

Our Full Offer

Customised Construction

We created Sord's e-commerce packaging, featuring fully customisable Mailer Boxes and unique soft-touch Rigid Boxes, each with bespoke inserts designed for their diverse cosmetic sets.

Design Your Packaging

Innovation Team Support

With Packhelp’s extensive network of manufacturers and consultants, Sord received support in researching, selecting, and contacting the best suppliers, along with expert guidance on regulatory requirements, labeling standards, and MOQ constraints.

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Finding the right solutions

Primary and Secondary Packaging:

To meet the strict regulatory demands around labelling, Packhelp devised a packaging that included both primary and secondary packaging, enabling Sord to list ingredients on the outer layer while allowing flexibility in the final product formulations.

Consulting and Supplier Network:

With Packhelp’s Innovation Team and the vast network of manufacturers and consultants, the burden of contacting distributors, finding manufacturers, and suitable production lines has been lifted off the brand. The support allowed Sord to make informed decisions to develop the packaging.

Customised Constructions:

Cosmetic sets, perfect for gifting and creative brand mailings, have become a signature feature for Sord. To protect and showcase these products, we designed precise, custom cut-out inserts for both Sord’s Mailer Boxes and Rigid Boxes.

40 manufacturers were screened for producing the primary packaging for face and hand creams and face gel.
3 were eventually selected for each of the products as a precaution if one of them dropped out.

4 people from Packhelp were engaged in the project. These included research and production team members, a constructor and a DTP person.

2 designs were created especially for Sord: Mailer Box and Rigid Box with tailor-made inserts for cosmetic kits.

Highlights

Primary Packaging

Research, Production, Construction and DTP Teams

Mailer Boxes and Rigid Boxes with Tailored Inserts

Sord's opinion

Working with Packhelp enabled us to speed up the product development process significantly by helping us find the best solutions, packaging and contractors. Working with one contact person meant we had a very good flow of information and timely answers to all questions and necessary materials.

Variety of packaging options for different occasions

For Sord’s debut, we created custom Full Colour Mailer Boxes with inserts designed to showcase Sord’s promotional cosmetics sets. To support the brand’s launch further, we also produced some marketing materials, including branded bags and printed Expandable Kraft Mailers, in small quantities tailored to the needs of an emerging brand.

For the festive season, Sord is offering elegant gift sets featuring its range of cosmetics. For this collection, Packhelp created special Magnetic Rigid Boxes with a soft-touch finish, creating a feel and look that aligns with the brand’s aesthetic. The Sord gift sets will look right at home under the Christmas tree.

Sord, together with Packhelp, found a way to tackle the complex problem of cosmetics packaging and make it not only an elegant marketing tool that matches the brand’s aesthetics and vision but also a practical and user-friendly product.