When you are targeting kids, your product has to meet double standards. Not only appeal to the little guys, but it also needs to pass the test among the adults. Monday’s Child, a British e-commerce customer of Packhelp, has designed a fantastic cardboard box that - apart from a shipping solution - constitutes a toy on its own. The founder of the company, Miranda Stanford, has told us the story of her one-of-a-kind product.
Occasional clothes for the little ones
As a designer herself, Miranda Stanford always enjoyed beautiful things. After years of studying & working in the field of design, her feminine way of thinking about clothing fueled the development of Monday’s Child - a brand dedicated to turning little girls into little princesses. Miranda started sewing garments in London, supporting the local suppliers and making sure to minimalize her environmental footprint.
As Miranda wrote on her website, the clothes she designs are supposed to be imbued with a timeless form. They are stamps of the joy from childhood and passing them from generation to generation is the nostalgic touch to the brand. In a certain way, these charming clothes are a bridge between generations - a joyful gift for the younger and a shot of nostalgy for the older.
The clothes, however, weren’t the only vital part of this Monday’s Child vision.
“We wanted to create an experience for our consumer that extended just receiving their purchase in a standard delivery box. The key was to bring the magic of our brand across all consumer touchpoints, with packaging being a crucial way of expressing this. The beauty of receiving a Monday's Child dress doesn't begin with the dress, it begins with opening the box of that dress - un-tieing the bow with the Monday's Child seal, seeing the iconic Little Pink House and revealing the dress inside.”
Packaging to fulfill a vision
The boxes ordered by Monday’s Child were designed specifically to remind a dollhouse. The painting, printed on each of them, indicates places to cut windows and doors. The cardboard packaging can be then used as a toy - it’s upcycling at its best.
“Sustainability is something we're proud to support and bring to our consumers, the Packhelp boxes allow us to use recycled materials to create a reusable Little Pink House for the special individual receiving the dress, with instructions in the inside to cut around the various windows and front door to encourage hours of imaginative play.”
The Christmas period has also been meticulously reflected in the design. The limited edition of the boxes embellished each dollhouse with chains of lights.
Smaller quantities to remain agile
The project of the dollhouse-like boxes was a sort of a market test. In order to carry it out, Miranda required a small batch of packaging.
“Packhelp gave Monday's Child the opportunity to trial run our Little Pink House in smaller quantities - as a small business it's important for us to remain as agile as possible, so having the option to order in smaller runs whilst we scale the business has been invaluable. Additionally, having the option to create our Little Pink House in recycled materials without compromising on design or function really impacted our decision to use PackHelp.”
Over the few months of collaboration, Monday’s Child has designed four sizes of boxes and each one of them is a specialty of its own kind.