Why the K-Beauty trend is far from over and what we can learn from it?

If you thought the K-Beauty train was losing steam, you’d be wrong. Korea’s cosmetics exports reached $7.67 billion in 2020, ranking third in the world only behind France and the United States. However, when it comes to innovation, technology, effectiveness, and frankly, affordability, Korean beauty sector is claimed the world leader.

We’ve invited Myra and Sofia from GLOWID, Korean skincare distributor and webshop in the Nordics, to chat with us about what other beauty and personal care brands can learn from the booming K-Beauty trend. 

Join us and you’ll walk away from this event with: 

• An understanding of what made Korean cosmetics a global phenomenon,
• Ideas to apply some of the biggest K-Beauty trends to your brand and products, 
• Insights for creating lovable brands in the beauty and personal care industry,
• Solutions used in Korean  beauty packaging,

Packhelp Talks are live training, panel discussions, and “Ask me Anything” sessions with notable experts in their field. We talk about e-commerce, retail, packaging, design, sustainability, and more!