HIGH SEASON TOP PICKS
From Bean to Box: HAYB's Recipe for Advent Calendar Success
An advent calendar is more than a box. It's an experience, and HAYB Speciality Coffee Roasters totally nailed it.
What
Encourage product discovery
Introduce new products
Drive customer loyalty
Create an engaging experience
Why
to lead to new product adoption
to get feedback straight from the clients
to build long lasting relationship
to expand your customer base
High Season’s Special
As the holiday season approaches, the pressure to stand out intensifies. After all, it’s the prime time to create lasting impressions on customers.
HAYB Speciality Coffee, a Polish roastery recognised the untapped potential of the advent calendar market. With a deep understanding of their customers’ love for coffee, they transformed a simple countdown into an unmissable coffee lover’s journey. By curating a collection of unique and flavourful coffees, HAYB created an advent calendar that wasn’t just a product, but an experience. The result? A sold-out sensation that transformed the way people enjoyed their morning brew during the holiday season.
A recipe for a perfect advent calendar
Inside
Finishing touches
The advent calendar effect
Advent calendars offer a multitude of benefits for small businesses looking to elevate their holiday marketing strategy. Do not mistake them for a sales channel. They are a unique tool to engage with customers for 24 consecutive days and leave an impression that will last for much longer.
HAYB approached their advent calendars with several activations beyond the box to create a holistic experience for their customers. Along with interesting facts about every bean, they planned social media communication, quizzes and blind tests that engaged clients throughout December. This diversified experience provided value for money and received a very good feedback from the customers.
Creating an advent calendar is a challenging project. You have to make a statement by delivering an exceptional experience to your customers. Building a strong partnership with the designer and the Packhelp team was instrumental to our success. Their deep expertise in packaging design brought our concept to life and made it possible.
Lena Wrzosek, Head of Marketing & E-commerce at HAYB
Don’t be late to this party
Creating a captivating advent calendar is no small feat. It requires careful planning, meticulous execution, and ample time. From conceptualizing the calendar’s theme to sourcing the perfect products, every step demands attention. Rushing the process can lead to subpar results, missed opportunities, and potential logistical nightmares. By starting early, businesses can ensure that their advent calendars are not only exceptional but also ready to meet the demand (and expectations) of the holiday season. Proper preparation is the key.
