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How to master QR Code campaigns?


Christof Jaritz

VP Marketing and Sales at Egoditor

E-commerce marketing requires a tactical strategy and valuable tools, one of which is QR Codes. QR Codes come with metrics for marketing campaigns, are great for brand awareness, and can be used in every possible way you need.

One of the most common use cases is placing QR Codes on the packaging. It allows brands to optimize their product information, shift the conversation to social media or run special offer campaigns. And there’s more!

In this session, we will look up examples of successful QR Codes to get you inspired for your next marketing activation. Get your questions ready, and join us live!


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Speaker Profiles:

Christof Jaritz

VP Marketing and Sales at Egoditor

Christof is the VP Marketing and Sales at Egoditor, the company behind serving over 10 million customers in 190+ countries. Christof has been working in the tech industry for the past 15 years across both large multinationals like Google and unicorn startups such as Branch in both Silicon Valley and various European locations. He has a passion for intercultural management, i18n and building and developing highly efficient and happy teams. Currently, he is leading all commercial teams ranging from support, over marketing, content and partnerships to sales driving double-digit growth while being an advocate for our customers and driving sustained innovation.

Topics we will cover:

What is a QR Code campaign?

How to set up a QR Code campaign?

How to improve your eCommerce marketing results with QR Codes?

Examples of successful QR Codes campaigns

Benefits of using QR Codes on product packaging

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