How To Turn Boxes Into Your Business Card?

posted on

When we say that packaging speaks for your brand, we really mean it.

Cardboard boxes are our specialty at Packhelp. And over the years, we have learned a thing or two about them.

One of these things is that packaging can add value to your product. In this article, we look at boxes as your business card. But before we go any further, you might want to ask:

A conventional business card is not enough?

It’s an ordinary solution. In some cases, ordinary is not enough though.

Our small minimum order allows us to work with different types of businesses – from e-commerce stores to advertising agencies and creative studios.

The small amounts are a perfect solution for the latter. A box used as a business card is a creative way to attract the attention of your potential customers. It’s an interesting gift inside that constitutes an unexpected touchpoint for an agency.

We didn’t take that idea out of the blue. An example of such approach is Bardo, a design studio, whose packaging solution was mentioned in an article about inspiring packaging designs from Packhelp.

The NY-based studio has created an inventive cardboard packaging and sent them over to gain new leads.

Bardo-Box-06-packhelp

As you can see, a conventional business card can be exchanged for a completely new approach. Sending boxes, which encapsulate your brand’s values and philosophy is a surprising way of saying “hi, let’s talk and figure something out together”.

What should be included in your new business card then?

If you wish to assemble such a business card box, remember that the primary goal is to give information about you. A mailing label – the exact one we see on the postal boxes – can be coined into a smart “contact” section.

Furthermore, be sure to properly state your business. A simple “hello” on a box can be the best way to start. Use your imagination here – maybe add a message on the inside of your box? Or use a note attached to the package?

Bardo-Box-Packhelp

Finally, make sure that your design speaks for your brand. If you are a creative agency, your box needs to be – in one way or the other – creative, right?

It doesn’t necessarily mean that the box should play the “Kill Bill” theme when opened. Find a pattern, which will “wow” your recipients. Floral, artsy themes are one way to think about it.

A PR agency, on the other hand, might use a bit of black imprint and simplicity. You want to look professional and trustworthy in the eyes of your future customers.

Read about the most important features of your packaging

Don’t forget about a gift

Well, the gift needs to be simple too. Avoid overdoing – it’s supposed to be a symbol.

A bow-tie with your company’s logo? Cupcakes? A small, branded speaker?

You name it.

branded cupcakes lancome

In the end, the point is to evoke only positive reactions. People like gifts – think of it as a beginning of a fruitful relationship with your future clients. Once they are on board of your ship, encourage them to share the story via social media – get yourself exposed to your unique business card idea!

Kajetan Wyrzykowski

Kajetan Wyrzykowski

Packhelp Marketing Team

2018 Holiday Deadlines

Learn when to order your branded packaging to be ready for the Christmas rush?

Read more
bespoke boxes

Need Boxes For Your Brand?

From cardboard mailer boxes to poly mailers and paper bags – Packhelp offers a wide range of packaging solutions. See our shop and let’s create a lovely box for your brand!

Visit Shop

Boxes Tailored To Your Needs

Can’t find the right solution? No worries, we got your back. Visit our Packhelp Pro section and describe the needs of your company’s packaging. We’ll be back with a quote!

Go Pro

You may also like

5 Ideas To Use Packaging In An Event

Kajetan Wyrzykowski,

Your packaging can be used as a unique element of an event. These examples will show you how to turn your packaging into a multi-purpose element of your event. (...)

15 Holiday Shipping Deadlines That Your Brand Needs To Meet In 2018

Phil Forbes,

If your brand’s mission this Christmas is to delight your customers (and it should be), there are a number of holiday shipping deadlines you need to plan for. (...)

16 Christmas Marketing Ideas to Boost your 2018 Ecommerce Sales

Phil Forbes,

It’s never too early to search for some Christmas marketing ideas for your brand to get the most out of the silly season. (...)