5 Fresh & New Packaging Design Inspirations For Your Brand

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Ready for a dose of outstanding packaging design inspirations?

Packaging design turns into a form of craftsmanship.

You see, even small e-commerce businesses come up with tremendous patterns. A product is one thing, but its packaging becomes increasingly important for the customers.

In our last look at the finest packaging designs, we have listed Acne Studios, Girlfriend Collective, Le Parcel, Happy Socks and Apple. See what our editorial team has found this time.

HIMS – Brand Name Exposure

HIMS puts the cardboard style on a pedestal. The company offers an extremely minimalist approach towards its packaging, but it pays off profoundly.

hims packaging packhelp 1

 

Whether it is a brown cardboard or a black printed paper, HIMS packaging intensifies the brand exposure to the maximum. The result is packaging, which “carves” its brand name in the mind of the customer.

Additionally, HIMS proves that various color variants do not cross out unity in a “global” approach towards design.

Hims_group packhelp packaging

Hims_packaging_inspiration_packhelp

Le Labo – Vintage Influences In The Packaging

Le Labo is an American brand that specializes in custom fragrances, cosmetics and soaps.

What makes this particular design special is the imaginative use of the kraft cardboard. There is no extensive labeling, no colorful designs. It’s raw, which makes it look elegant.

le labo packaging inspiration packhelp blog

 

The specialty comes from the vintage style of the black-ink stamp too, very popular on cask barrels and pieces of furniture.

All the necessary information concerning the product is included on a white printed sticker. Even the font is carefully chosen so that it corresponds to the vintage aesthetics of the packaging. We really liked the coherent vision of Le Labo packaging.

le labo packaging inspiration packhelp blog 2

le labo packaging inspiration packhelp blog 3

Yojoki – A Floral Inspiration

We did mention this tea packaging in an article concerning consumer behavior, but it is worth describing it in detail.

The floral pattern is what deserves the credit here. It’s a case, where a stylish, artistic design meets a very ordinary shape. However, both things combined look flawless.

yojoki_tea_packaging_2_png_packhelp

 

Furthermore, the packaging puts its font to good use. There is no excess of typography or flashy colors – it’s very clear and direct. Although minimalism is trending, Yojoki exhibits a different, but also fabulous aesthetics.

yojoki_tea_packaging_1_png_packhelp

From: – One Idea For All

As written in their Behance portfolio, this line of packaging aimed at imitating a letter. The products sold in the store were all supposed to be “specially written” for the customer.

This philosophy is beautifully transferred onto the packaging designs. The task wasn’t easy – the packaging line was supposed to fit products ranging from soaps and cosmetics to kitchen equipment. The result is nothing short from brilliant.

packhelp from: store inspiration 2

 

The packaging design is similar to the one by Le Labo. Cardboard constitutes the base in the design, whilst all the product information is placed on a white sticker. However. it’s the little details – like the “from us to you” is what adds a distinct, original value to it though.

packhelp from: store inspiration 3

packhelp from: store inspiration 4

Bardo – Inventive Closing Mechanism

This design by Bardo was used as a part of the company’s “we got you covered” campaign. The graphic design studio has sent gifts, which were rather unusually packed.

The box had four wings that constituted the entire closing, whilst the design’s fully kraft.

Bardo-Box-06-packhelp

 

We decided to add this box, because it’s the user experience that counts here. The specially crafted shape is one thing, but the inventive use of copy and its location adds a lot to the final outcome. It’s simple yet very effective – a great business card for a graphic design studio.

Bardo-Box-Packhelp-2

Bardo-Box-Packhelp

Where To Look For Other Inspirations?

There is a plenty of places, where you can search for unique packaging designs. Our blog is one, where we aim at showcasing great designs (as well as our Facebook profile!). There is also a Facebook group, which aims at inspiring e-commerce owners and their packaging choices. You can join the group and start sharing your thoughts with us.

In terms of external resources, try surfing on Behance, where many talented designers showcase their works. There are also cool blogs and websites, which specialize in packaging designs – visit The Dieline, if you haven’t heard about it yet.

And once you have the vision in your mind, design and order that one, unique packaging with Packhelp. Seeing the box transformed from a dieline template to a real product is truly special. We simply cherish every box that travels to our client!

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Think outside the box! Our online web-app makes it super easy for anyone to design and order custom-branded packaging.

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Introducing Product Boxes!

We’re introducing Product Boxes! Available in a classic or two piece version, they fit perfectly on a store shelf and can be used as gift boxes.

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