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When was the first time you received packaging that made an impression?
Last year I got one of my first on-boarding boxes, which I still keep to this day. Packhelp sent it, and it was one of the many boxes I would receive since we started our collaboration. Why did the first one make such an impression on me? Two words: visual storytelling.
What is the most accessible way to send a message in
a bottle? I mean, box. With catchy advertising slogans!
"To Infinity And Beyond"
This chromatic eye-candy box is a good insight into why printing the right message on the box is essential. It's not about complicated catchy advertising slogans or Shakespearean text, but about sending the right brand message.
I can't stress enough how important the first impression is, well, in anything you do. In this case, the box was my first contact with the company that hired me.
Before we dive into our packvertising champions, let's cover the basics.
How to write effective advertising slogans on your packaging
- Don't use big words
- Keep it simple and punchy
- Be inclusive and up-to-date
- Get feedback from your peers and customers
- Make sure the copy is in tune with your brand values and image
- When possible, evoke your brand identity
- Ask yourself who and what are you writing for
- Identify the tone of voice and adjust according to industry
- Connect your packaging slogan with what's inside
- Never underestimate the power of words
Check out our favourite advertising slogans
- Sustainable taglines for packaging
- Industry-specific slogans for packaging
- Funny slogans for packaging
- Catchy slogans for packaging
1. Sustainable taglines for packaging
Does your brand care about the environment? If the answer is yes, tell the world!
You can include phrases about the fight against plastic in the world's oceans or encourage them to reuse or recycle the packaging. Here are some of our favourite sustainable messages:
Check out more sustainable slogans.
|There is no planet B.|
|Good for the planet, good for you.|
|Think globally, act locally.|
|We are in business to save our home planet.|
|A better world starts here.|
Use eco-friendly icons to communicate the sustainable properties of your packaging. You can use our Online Editor to design for free.
2. Industry-specific advertising slogans
This one's a no-brainer and can turn out to be fun! You can write it loud and clear in an AIDA format. (Attention, Intention, Desire, Action). And don't forget, connecting your slogan with what's inside of the box makes for a memorable experience regardless of the industry you're operating.
Your daily dose of natural self-love
Check out more beauty packvertising slogans
|Discover the beauty within.|
|Beauty is whatever gives you joy.|
|Life's too short. Treat yourself.|
|Reflection of perfection.|
Giving a hint to what's inside always makes the unboxing more exciting.
Slice of HeavenContains delicious food coffee we trust!
More food and beverage slogans for packaging
|Food for thought|
|Eat local. Give local.|
|Your grub hub.|
|Wake up your taste buds.|
|Our family gets a little bigger every time you order/come by.|
3. Funny slogans for packaging
If your business and customers are no strangers to belly laughing, you can consider going for a more humouristic approach with your packvertising. You can go for a dry joke, a pun or whatever form of humour appropriate for your brand.
The trick is to have the reader engaged and want to look twice. Here are some of our favourite funny taglines for packaging:
This is a vintage text message
You'll never guess what's inside!
4. Catchy slogans for packaging
At Packhelp, we like to think we have this one covered really well. However, we can't go about saying this without proof, so please be our guest and let us know if we're right.
Create your own slogan
Marketing has long become more than just buying and selling, and both creators and consumers everywhere appreciate the power of storytelling now more than ever.
If you are not new to Packhep, you are probably a PRO when it comes to our Free Online Packaging Creator, so there is no need to tell you how fantastic this tool is!
If you are a newbie, this is the best time to discover how easy it is to design your own branded slogan in a matter of minutes.
And remember! You don't always need a complicated text or a quirky copy to say something. Sometimes, keeping it minimal is the way to go.