Discover the new level of Mailer Box personalisation

In this article, we dive deeper into mailer box configuration possibilities and guide you through the new set-up of our customers’ favourite combinations.

Mailer Box personalisation options

At Packhelp we are all about custom boxes. You probably know that already. However, our most beloved product – the Mailer Box – was lacking in this field. We couldn’t leave it like this, so we decided to introduce a few changes that would deliver an even more personalised experience.

What has changed?

The range of options that you can choose from spans from box size (11 of them!) through materials to print and return options.

What can you choose in our new mailer box interface?

• The quantity – the price goes down when you buy in bulk

• The size – choose from 11 sizes or request a quote for your custom size

• Print colour – choose from different colour saturations

• The material – for inside and outside of the box

• Print coverage – inside, outside or maybe both?

• Adhesive stripes – none, one or two – ensure an easy return process for your customers

We know that some of you have been with us for a long time and you have your favourite Mailer Box configuration. That is why, to help you navigate this change, we prepared this little guide in which we will explain how to set up your favourite box combination and a little more.

One Colour print

One Colour boxes are the first step to add a personal touch to your boxes. Choose from the CMYK colour chart to ensure the box fits your brand image.

One Colour Mailer Box

One Colour Mailer Box is a sleek cardboard mailing box that nails the minimalist aesthetic – clean, simple, but a step above plain. It's the perfect balance of style and budget, ideal for brands that want custom packaging without going completely over the top.

• Allows for a print in one

• colour, available from the whole CMYK colour chart, however, without white.

• The colour outside can be different than the one inside, so it’s basically 2 colours that you can print on this box.

• It has an option of an additional single or double adhesive strip for a comfortable e-commerce experience.

• Can be printed on white or kraft cardboard.

White Colour Mailer Box

White Colour Mailer Box is an all-time customer favourite, and it’s not an exaggeration. Classy look, white contrasting against brown cardboard. Simple, yet so effective.

• Allows for a high-quality white print made with water-based ink that really pops on the kraft box.

• Has an option of an additional single or double adhesive strip for those ordering and returning online.

• It will never go out of style thanks to its natural, but elegant look.

Multicolour print

You want more colours on your box? We’ve got you covered with 3 different options depending on your budget!

Multicolour Muted Mailer Box

Multicolour Muted Mailer Box is the most affordable iteration of multicolour boxes. If you're going for a minimalistic or rustic design with earthy and soft colours, this is the optimal choice for you. The box's testliner material is made of recycled pulp, which gives it a natural greyish tone. This type of surface makes subdued colours look their best.

• The most affordable option if you’re

• looking for a multicolour box.

• Works best with light and soft colours.

• Additional single or double adhesive strip a

• vailable for e-commerce packages.

Multicolour Saturated Mailer Box

Multicolour Saturated Mailer Box is a vibrant upgrade from our Lite version. Made with whitened, uncoated cardboard, it offers a brighter canvas for your designs—perfect for colours that need a little extra pop. Want to print inside and out? Go for it. This box is all about giving you more creative freedom without breaking the bank.

• Is the golden ratio between the Multicolour Muted and the Multicolour Premium Mailer Boxes in terms of price and print saturation.

• Allows for a multicolour print all over the box outside and inside.

• E-commerce ready with one or two adhesive stripes.

Multicolour Premium Mailer Box

Multicolour Premium Mailer Box is the boldest option in our lineup. With high-resolution digital printing, your designs come through in rich, saturated colour – crisp, detailed, and impossible to miss. Want to dial it up even more? Add a matte or gloss foil finish for that extra touch of wow.

• They guarantee the most vivid, saturated colourful print available all over the box, outside and inside.

• Gives a choice of a glossy, matt or no-foil finish.

• Allows for the use of multiple colours on one box.

• E-commerce adhesive stripes are available as well.

The potential of bespoke packaging

We hope that this guide will make your next packaging decision easier. The shift to e-commerce has fundamentally altered the customer journey. Unlike traditional brick-and-mortar shopping, where customers can physically examine products before purchase, online shoppers rely solely on digital representations. This absence of tactile interaction elevates the significance of the first physical encounter: the arrival of the package.

It’s fair to say that packaging isn't just about protecting your goods; it's about crafting an experience. And that experience, the "unboxing," has evolved from a simple product delivery to a powerful marketing tool. It's become a critical stage in the customer journey, capable of driving engagement, building brand loyalty, and ultimately, boosting sales. Let's delve into the data that underscores this phenomenon and explore why the unboxing experience matters more than ever.

• 50% Expectation: Packaging as a key customer satisfaction metric. Half of UK shoppers emphasise the importance of the unboxing experience. This statistic underscores packaging's shift from logistical necessity to a critical component of customer satisfaction, directly influencing brand perception and loyalty.

• 52% Repurchase: Bespoke packaging and customer retention. A 52% increase in repurchase likelihood among shoppers who receive bespoke packaging illustrates its significant impact on customer retention. This data emphasises the strategic value of tailored packaging in fostering brand loyalty and driving long-term sales.

• 1 Million Views: Packaging as a marketing tool. Over 200 unboxing videos, each exceeding a million views, demonstrate a clear consumer preference for visually engaging packaging. This trend highlights packaging's transformation from a mere protective layer to a potent marketing tool, driving brand visibility through shareable content.

• 60 Million Hours: Unboxing as digital entertainment. The cumulative 60 million hours spent watching unboxing videos signifies a substantial consumer engagement with packaging as a form of digital entertainment. This highlights the potential for brands to leverage packaging to create captivating experiences that resonate with their audience.