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Renewable

Inaccuracies in communication sometimes called ‘greenwashing’ is a significant problem when using renewable packaging materials.

Renewable materials come from responsibly managed sources that can regenerate and replenish themselves on a human timescale.

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Renewable materials come from responsibly managed sources that can regenerate and replenish themselves on a human timescale.

Renewable definition

Renewable is a very universal term and has no official certification, thus making it hard to describe when applied to packaging. 

Packhelp defines its products that are marked as renewable as made from materials that consistently regenerate within several human generations and are sustainably managed. 

Materials that contain petroleum-based products such plastics are not considered to be renewable, as crude oil is finite [1]

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Why you should use renewable materials

A brand may want to use renewable materials if they want to avoid dependence on limited resources, such as oil and other minerals. 

Renewable materials may also be a priority for a brand if they are trying to create a circular economy that focusses on ‘reduce, reuse and recycle’, rather than the traditional model of ‘use and throw away’. 

Why shouldn’t use renewable materials

Due to non-renewable materials being produced en mass, a brand may have a lower carbon footprint by using non-renewable packaging materials. 

Most renewable products are plant-based - ie, made from sugar cane, wheat husk or something similar. While these crops are renewable, these crops may also be growing in an area that was once rainforest and cleared to become farmland. 

Destroying fragile environments to create land to farm renewable materials is a great example of something seemingly good actually having a net negative effect. 

Packhelp and renewable materials

While there are no ‘renewable’ certifications in the industry, Packhelp does its best to ensure the integrity of all products that have our renewable seal. 

 

REFERENCES

  1. Crude oil is finite

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