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What Packaging Features Are Important For Consumers?

Kate Wright
Kate Wright | 5 min read

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Packaging should be equipped with several important features to provide the best quality.

Details matter.

It's the details that often deiced about the successful sale or a wasted opportunity.

Packaging plays an immensely crucial role in the purchasing process. And the small details and its features weigh in a lot. Take a look at some of the features that you should pay attention to when choosing your packaging solution.

Securing the products inside

From the consumer's perspective, it is important that the product is shipped safely. A more durable cardboard box, additional packaging fillers or using even more durable layers can be of great importance.

Such an "armored" box can not only secure the product, but also the reputation of your company. Remember - it's what your customers will judge.


Customer like to know as such as they can before the purchase. However, they also might need information after the product arrives at their doorstep. Your label speaks for your packaging.

A logo is an absolute must, but a label that gathers the most important info about the product is welcome.

Be Eco-Friendly

More and more consumers pay attention to the materials used in the production process. Why? Because we are all beginning to realize that global pollution is not a hoax.

Choosing eco-friendly packaging that can be recycled or comes from recycled waste, can provide you with lots of new customers (if you advertise right).


Comfort is the key. Customers like handy packaging solutions. Some customers like to collect their parcels in the post offices or post machines, which is why your packaging should meet their requirements too.

Wrapping the product in an excessive layer of securing material or a big box containing small products - this is an instant "lose your client" strategy.


Least, but not last.

Nobody likes to buy or receive ugly things. When it comes to packaging, everything matters - shape, colors, style.

All of the above features need to be remembered. Design your packaging (bearing them in mind) and see how it helps you run your sales smoothly.


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